Terms of Use

Last updated: April 2026

Because we will be doing business together, we need some terms and conditions to regulate how that works. Please read these Terms of Use carefully before using Blenda.

Definitions

Account: Your personal Blenda account, created at sign-up, through which you access the Service.

Artwork: Any image file uploaded to the Service by a User for the purpose of generating a preview experience.

Buyer: A person who uses a Preview Link to view Artwork on their phone — they are not a party to these Terms.

Gallery Page: The page on blenda.art associated with your Account (e.g., yourgallery.blenda.art) where your uploaded Artworks are accessible.

Preview Link: A shareable URL generated by the Service that allows a Buyer to preview an Artwork on their wall at real size using their phone browser.

Service: The Blenda platform at blenda.art, including the dashboard, Gallery Pages, Preview Links, and any related features and tools provided by Blenda.

Subscription: A paid plan that gives you access to features and upload capacity beyond the free tier.

User, you, your: The person or entity that has created a Blenda Account.

We, us, our, Blenda: Blenda Art AS, organisation number 937 410 700, Geitmyrsveien 31, 0171 Oslo, Norway.

1. Acceptance of Terms

1.1 These Terms constitute a legally binding agreement between you and Blenda Art AS. By creating an Account or using the Service, you agree to be bound by these Terms. If you do not agree, you may not use the Service.

1.2 If you are creating an Account on behalf of a company, gallery, or other organisation, you represent that you have the authority to bind that organisation to these Terms.

2. The Service

2.1 Blenda lets you upload images of artwork, enter the physical dimensions, and receive shareable Preview Links. When a Buyer opens a Preview Link on their phone, they can see how the Artwork looks on their wall at its actual size — directly in their phone browser, with no app download required.

2.2 We handle the technical preparation of your uploaded images (such as optimising for different screen sizes and generating the files needed for the preview experience). You do not need to do anything beyond uploading a standard image file (JPG or PNG) and entering the dimensions.

2.3 Blenda reserves the right to modify, improve, or discontinue features of the Service at any time. If we make changes that materially affect your use, we will give you reasonable notice (see Section 11).

3. Your Account

3.1 You are responsible for keeping your login credentials secure. Anyone who accesses the Service using your credentials is your responsibility.

3.2 You are responsible for ensuring that all information associated with your Account is accurate and up to date.

3.3 You may grant other people access to your Account (for example, a gallery assistant). You are responsible for their actions within the Service.

4. Subscriptions, Pricing, and Payment

4.1 Blenda offers a free tier and paid Subscription plans. The current plans and pricing are available at blenda.art.

4.2 The free tier is genuinely free — no credit card required, no time limit.

4.3 Paid Subscriptions renew automatically at the end of each billing period (monthly or annual, as selected) unless you cancel before the renewal date.

4.4 Payment is charged in advance for each billing period. By subscribing, you authorise Blenda to charge your payment method on a recurring basis.

4.5 If you upgrade your plan mid-period, the price difference will be charged on a pro-rata basis for the remainder of your billing period. If you downgrade, the new pricing takes effect at the start of your next billing period.

4.6 If a payment fails, we may suspend access to paid features until payment is resolved. We will notify you before any suspension.

4.7 We reserve the right to change pricing with at least 30 days' notice by email. Price changes take effect at the start of your next billing period after the notice period.

4.8 As a general rule, we do not offer refunds for partial billing periods. However, we aim to be fair — if you believe exceptional circumstances apply, contact us at hello@blenda.art.

5. What Happens When You Downgrade or Cancel

5.1 We will never deactivate your existing Artworks or break your existing Preview Links because of a plan downgrade. If you have printed QR codes or shared links with buyers, those will continue to work.

5.2 If you downgrade to a plan with a lower upload limit, you will not be able to upload new Artworks until your total is within the new plan's limit. Your existing Artworks remain accessible.

5.3 If you cancel your Subscription entirely, your Account reverts to the free tier. The same principle applies: existing Artworks remain accessible up to the free tier's capacity.

5.4 If you delete your Account, we will remove your data in accordance with our Privacy Policy. After deletion, Preview Links associated with your Account will stop working.

6. Your Content

6.1 You own your Artwork. Blenda does not claim any ownership of the images you upload or the artwork they represent.

6.2 By uploading Artwork to Blenda, you grant us a limited, non-exclusive, worldwide licence to store, process, optimise, and deliver your images as part of the Service. This includes generating the files necessary for the preview experience (such as optimised versions for different screen sizes) and making them available through your Preview Links and Gallery Page. This licence exists solely to operate the Service and ends when you delete the Artwork or your Account.

6.3 You represent and warrant that:

• You own the rights to the images you upload, or have obtained the necessary permissions from the rights holder.
• Your uploaded content does not infringe the intellectual property rights of any third party.
• Your content does not contain illegal, harmful, or obscene material.

6.4 If we receive a credible claim that your content infringes a third party's rights, we may remove the content and notify you. We will follow applicable takedown procedures.

6.5 You agree to indemnify Blenda against any claims, damages, or costs arising from content you upload that infringes third-party rights.

7. Acceptable Use

7.1 The Service is intended for sharing artwork for preview purposes. You may not use it for any other purpose.

7.2 You agree not to:

• Upload content that is not artwork or that you do not have the right to distribute.
• Attempt to reverse-engineer, decompile, or extract source code from the Service.
• Use automated tools to scrape, crawl, or otherwise extract data from the Service.
• Interfere with the Service's operation or impose an unreasonable load on our infrastructure.
• Resell, sublicense, or redistribute access to the Service.
• Use the Service in any way that violates applicable law.

8. Preview Links and QR Codes

8.1 Preview Links generated by the Service are functional as long as the associated Artwork is active on the platform.

8.2 Blenda aims to keep Preview Links working for as long as possible. However, we cannot guarantee that links will function indefinitely, as they depend on browser technology and device capabilities that are outside our control.

8.3 If you print QR codes or embed Preview Links in physical materials, you do so at your own discretion. Blenda is not responsible for the cost of reprinting materials if a link changes or stops working due to circumstances beyond our reasonable control.

8.4 Once an Artwork's URL slug is created, it is permanent and will not be reassigned to another user, even after deletion. This prevents a scenario where a printed QR code could point to someone else's content.

9. Intellectual Property

9.1 The Service — including the software, design, branding, logos, and all related technology — is owned by or licensed to Blenda Art AS. These Terms do not transfer any intellectual property rights to you, other than the limited right to use the Service as described here.

9.2 You may not use Blenda's name, logo, or branding without our prior written permission, except as reasonably necessary to describe your use of the Service (for example, "Powered by Blenda" in connection with your Gallery Page).

10. Availability and Disclaimer of Warranties

10.1 We aim for high uptime and a reliable experience, but the Service is provided "as is" and "as available."

10.2 We do not guarantee that the Service will be uninterrupted, error-free, or fully compatible with every device or browser. The preview experience depends on the Buyer's phone, browser, camera access, and physical environment — all of which are outside our control.

10.3 To the maximum extent permitted by applicable law, we disclaim all warranties, whether express or implied, including warranties of merchantability, fitness for a particular purpose, and non-infringement.

10.4 Planned maintenance will be scheduled outside peak hours where possible. If unscheduled downtime occurs, we will work to restore the Service as quickly as we can.

11. Changes to the Service and These Terms

11.1 We may update these Terms from time to time. The current version will always be available at blenda.art/terms.

11.2 For minor clarifications, updates take effect when published. For material changes that affect your rights or obligations, we will notify you by email at least 30 days before the changes take effect.

11.3 If you do not agree with material changes, you may cancel your Subscription before the changes take effect. Continued use of the Service after the effective date constitutes acceptance of the updated Terms.

11.4 We may also update, improve, or change the features of the Service. If we plan to remove a feature that materially affects your use, we will provide reasonable notice.

12. Limitation of Liability

12.1 To the maximum extent permitted by applicable law, Blenda's total liability to you for any claims arising out of or related to the Service or these Terms is limited to the amount you paid to Blenda in the 12 months immediately preceding the event giving rise to the claim.

12.2 Blenda is not liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to loss of revenue, loss of data, loss of business, or loss of goodwill — regardless of the legal theory and even if we were advised of the possibility of such damages.

12.3 Blenda is not liable for:

• Downtime, outages, or interruptions caused by factors outside our reasonable control.
• The accuracy or quality of the preview experience, which depends on the Buyer's device, environment, and browser.
• Third-party services integrated with or accessed through the Service (such as payment processors or e-commerce platforms).
• Actions taken by Buyers based on a preview (for example, purchasing artwork that does not meet their expectations in person).

12.4 Nothing in these Terms limits liability for fraud, wilful misconduct, or any liability that cannot be excluded under applicable law.

13. Third-Party Services

13.1 The Service may integrate with third-party services, including payment processors, e-commerce plugins (such as WooCommerce), and analytics tools.

13.2 Your use of third-party services is subject to their own terms and conditions. Blenda is not responsible for the availability, security, or functionality of any third-party service.

13.3 If you use the Blenda WooCommerce plugin or any other integration, you are responsible for ensuring that your use complies with both these Terms and the terms of the third-party platform.

14. Consumer Rights

14.1 The Service is primarily intended for business use (galleries, artists, print platforms). If you are a consumer within the meaning of the Norwegian Consumer Purchase Act (forbrukerkjøpsloven) or the Right of Withdrawal Act (angrerettloven), your statutory rights are not affected by these Terms.

14.2 If you are a consumer, you have a 14-day right of withdrawal from the date you subscribe to a paid plan. By starting to use the paid Service immediately, you consent to waive this right of withdrawal, provided we have informed you of this before purchase. If we fail to do so, the withdrawal period applies.

15. Privacy and Data Protection

15.1 We process personal data in accordance with the General Data Protection Regulation (GDPR) and applicable Norwegian data protection law. Our Privacy Policy, available at blenda.art/privacy, explains what data we collect, how we use it, and your rights.

15.2 When you use Blenda, you may upload images and enter information (such as artwork titles and dimensions). To the extent that any of this data constitutes personal data, you are the data controller and Blenda acts as a data processor on your behalf.

15.3 A list of our subprocessors (third-party services that process data on our behalf) is available upon request at hello@blenda.art.

15.4 You have the right to export your data at any time. Upon account termination, we will retain your data for a reasonable period to allow for export, after which it will be deleted in accordance with our Privacy Policy.

16. Termination

16.1 You may cancel your Subscription at any time through the dashboard or by contacting hello@blenda.art. Cancellation takes effect at the end of the current billing period.

16.2 You may delete your Account at any time by contacting hello@blenda.art. Account deletion is permanent and will result in the removal of your data and deactivation of your Preview Links.

16.3 Blenda may suspend or terminate your Account immediately if you materially breach these Terms — for example, by uploading infringing content, abusing the Service, or failing to pay. Where possible, we will give you notice and an opportunity to remedy the breach before termination.

16.4 Blenda may terminate your Account with 3 months' written notice for any reason.

16.5 Upon termination by either party, Sections 6 (Your Content — to the extent of indemnification obligations), 9 (Intellectual Property), 10 (Disclaimer of Warranties), 12 (Limitation of Liability), and 17 (Governing Law) survive.

17. Governing Law and Disputes

17.1 These Terms are governed by Norwegian law.

17.2 Any dispute arising out of or in connection with these Terms or the Service shall be subject to the exclusive jurisdiction of the Oslo District Court (Oslo tingrett) as the court of first instance.

17.3 For Users who are consumers resident in the EU/EEA, mandatory consumer protection rules of your country of residence apply in addition to these Terms. Nothing in these Terms limits your right to bring proceedings in the courts of your country of residence if required by applicable law.

17.4 Before bringing any formal dispute, we encourage you to contact us at hello@blenda.art. Most issues can be resolved informally and quickly.

18. General Provisions

18.1 Assignment. Blenda may assign its rights and obligations under these Terms to an affiliated company or in connection with a merger, acquisition, or sale of assets, provided your rights are not materially diminished. You may not assign your rights under these Terms without our written consent.

18.2 Severability. If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions remain in full force and effect.

18.3 No waiver. Our failure to enforce any provision of these Terms does not constitute a waiver of our right to enforce it in the future.

18.4 Entire agreement. These Terms, together with the Privacy Policy and any Subscription agreement, constitute the entire agreement between you and Blenda regarding the Service.

19. Contact

Blenda Art AS Organisation number: 937 410 700 Address: Geitmyrsveien 31, 0171 Oslo Email: hello@blenda.art Website: blenda.art